3 Oct 2017 has acquired FourM, a publisher trading desk company in Japan. The FourMCloud will be integrated with AdAsia Holdings' existing solutions  22 Mar 2017 Our recently announced global partnership with The Trade Desk “Growth of native digital display is being driven by publishers' pursuit of 

27 Jun 2012 ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model was  The agency trading desk model was initially trialed on display advertising. intermediaries, such as ad networks between clients/agencies and publishers. 5 Apr 2013 Publishers were seeing CPMs decline, networks eat into overall ad So whether they end being called publisher trading desks or – I hope  Massarius is de publisher trading desk voor zelfstandige publishers en heeft als doel publishers zo goed mogelijk te faciliteren in programmatic trading.

A trading desk's view of market quality (Book, 2005 ...

22 Mar 2017 Our recently announced global partnership with The Trade Desk “Growth of native digital display is being driven by publishers' pursuit of  3) The act of buying digital inventory from multiple publishers on an impression with agencies, advertisers, trade desks and other programmatic buyers using a  2 Oct 2017 Rapidly growing adtech start-up AdAsia has completed its first acquisition after buying 100 per cent of Japanese publisher trade desk FourM. 10 Dec 2019 The Trade Desk is a DSP or demand-side platform that enables over the biggest publisher network across the industry with its ad server AdX. 19 Feb 2019 The basic chain is: Advertiser-Agency-Trade Desk-DSP-Exchange-SSP-Network- Publisher-Audience. I will not question the raison d'etre of  5 Sep 2019 Cox Trading Desk is the latest high-tech tool to push your digital marketing with the help of proprietary data and premium publisher inventory. 16 Oct 2019 FreakOut provides the opportunity for global users of TTD to access local native inventory with a great selection of premium publishers across 

21 Jan 2014 Condé Nast, the Washington Post and the Guardian have all launched publisher trading desks in the past year. The idea is for those units to 

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys using proprietary technology. 15 Sep 2016 Trading Desk: Centralized hubs within agencies focused specifically on Publisher: Publishers that buy in Index Exchange are focused on  3 Oct 2017 has acquired FourM, a publisher trading desk company in Japan. The FourMCloud will be integrated with AdAsia Holdings' existing solutions  22 Mar 2017 Our recently announced global partnership with The Trade Desk “Growth of native digital display is being driven by publishers' pursuit of  3) The act of buying digital inventory from multiple publishers on an impression with agencies, advertisers, trade desks and other programmatic buyers using a 

Massarius is de publisher trading desk voor zelfstandige publishers en heeft als doel publishers zo goed mogelijk te faciliteren in programmatic trading.

Seems like running a trading desk is about mastering the DSPs and optimizing. It's very similar to publisher ad ops and campaign management - you get campaigns, traffic them in DFP or your ad server of choice, optimize them towards their KPIs (such as putting viewable campaigns higher up the page), and ensure delivery. What is an Agency Trading Desk? - DigitalAdBlog

10 Dec 2019 The Trade Desk is a DSP or demand-side platform that enables over the biggest publisher network across the industry with its ad server AdX.

25. Jan. 2017 Publisher Trading Desks – the new kid on the block. Mit dem Publisher Trading Desk nimmt sich nun auch der Publisher als letztes Glied dem  22 Nov 2016 Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una  30 Apr 2019 Investopedia is part of the Dotdash publishing family. Digital Marketing Ecosystem Guide Brand Agency Publisher Ad Server Ad Network Ad A Trading Desk is the programmatic buying arm of an agency holding  18 Jun 2019 Programmatic ad buying requires a web-based trading desk to handle the to manage, purchase, and optimize ads from multiple publishers. 21 May 2018 Most trading desk practices license technology from the largest DSPs publishers make more inventory available, allowing Trading Desks to 

21 May 2018 Most trading desk practices license technology from the largest DSPs publishers make more inventory available, allowing Trading Desks to  2 Oct 2017 The Singapore-based adtech startup has acquired FourM, a Japanese publisher trading desk company, as it pushes ahead with its regional  9 Apr 2018 Publishers had to individually traffic each ad and advertisers had little control As well as agencies using DSPs to buy, Agency Trading Desks